Engaging Baby Boomers
“Boomers” (also known as baby boomers) is a term used to describe people born during a period of increased birth rates in Canada lasting from 1946 to about 1965 (Historica Canada).
General Information
- Fact Sheet – Untapped: Engaging Older Workers in Your Organization (Pat Spadafora) English and French
- Guidance – Helping Adult Learners Embrace Digital Literacy English and French
- Toolkit – Seniors’ Outdoor Activation Toolkit English and French (Partnership between WoodGreen Community Services and 8 80 Cities)
- Project Summary – Ageism to Action: Purposeful Education, Engaged Retirement
- Booklet – Engaging Baby Boomers Information Booklet
- Presentation – Engaging Baby Boomers: Workshop
- Report – Reality Check: Boomer Dreams for Later May Not Come true (Heart and Stroke Foundation)
- Planning Document – Transitions, Milestones, and Legacies: Volunteer and Retirement Planning
- Opinion – Boom or Bust? Will Baby Boomers Save Us?
Marketing
- Opinion – Should Businesses and Non-profit organizations Stay on Twitter, or Leave? A digital marketing expert weighs in (Tim Campbell-Smith)
- Video – Dick Stroud 20+30 Video
- White Paper – Baby Boomers and Money (Capital One)
- White Paper – 50 and Over: What’s Next? (Ad Age Insights, AARP)
Programs and Services
- Men’s Programming – Suggestions for Starting a Men’s Shed
- Active Aging – Active Aging Canada (formerly Active Living Coalition for Older Adults)
- Provincial Programming – A Guide to Programs and Services for Seniors in Ontario